SELLEY

Distributor and reseller · European marketplaces

The partner that distributes your brands and protects their value.

Since 2020 we have sold products from established brands on Amazon, eBay, Kaufland, Allegro and Bol — remaining the seller ourselves, with stock on hand and pricing under control.

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★★★★★ 4.8/5 on Amazon · 1,350+ reviews · 100% positive over the last 12 months
€15,000,000+
sales generated
100+
brands sold
180,000+
orders fulfilled
10,000+
products managed
5+
marketplaces
5+
EU countries

Why rely on us

Selling at retail, across multiple marketplaces and countries, is complex. We've solved it.

Reselling your products to the end consumer, across multiple marketplaces and European countries, takes an entire infrastructure: taxation, cross-border compliance, end-customer logistics, each platform's rules and returns management. We've already built it — you entrust the products, we take care of everything.

Taxation in every country

VAT registrations, OSS scheme and thresholds handled correctly, country by country.

Cross-border sales

Shipments and intra-EU compliance across countries, managed with no margin for error.

Retail logistics

Warehousing and shipping designed for the end customer, not for traditional B2B.

Marketplace policies

Rules and metrics of Amazon, eBay, Kaufland, Allegro and Bol monitored every day, in every country.

Returns management

Returns and customer service handled to reduce losses and protect the seller's metrics.

A single structure, already operating across 5 marketplaces and 5+ European countries: we handle the complexity.

Our reputation

A service that customers reward

The same operational standard with which we handle your products has earned us one of the best reputations as a seller on the marketplaces.

4.8/5
★★★★★
from 1,350+ seller ratings
84% five-star 100% positive (12 months)
★★★★★

"Serious and reliable seller."

Faliero · 28 February 2026
★★★★★

"The item is exactly what I wanted and needed. Ultra-fast service."

Demis · 5 January 2026
★★★★★

"A small after-sales issue resolved right away."

D&M · 15 August 2025

Source: Selley seller ratings on Amazon · June 2026.

Channels & marketplaces

We operate on the main European marketplaces, with cross-border sales in several countries.

amazon
all of Europe
ebay
multi-country
Kaufland
Germany
allegro
Poland
bol.
Netherlands · Belgium

Our method

How we work

For a brand, choosing a reseller means entrusting its reputation to those who represent it every day. Our method is built to protect it.

Always in stock

Restock forecasting and advanced warehousing: your products never go out of stock — no lost sales or penalised listings.

Polished listings

Complete product pages and quality images: your brand presents itself at its best on every marketplace.

Delivery within 24 hours

Fast, reliable shipping: better reviews and happier customers, benefiting the brand's image.

Reliable support

Responsive customer service that handles requests and returns with care, on the marketplaces and in direct B2B.

Sales growth

We don't just resell: we grow your brand

We have every interest in selling more: that's why we reinvest part of our margin into activities that increase visibility and conversions.

Sponsored campaigns

We reinvest part of our margin in marketplace ads to improve product ranking and drive more sales.

Prime logistics

We offer products with Prime delivery on Amazon: greater visibility, more trust and a higher conversion rate.

Continuous optimisation

We look after content, price and availability over time to steadily grow the brand's sales.

Our model

We sell on marketplaces, not to marketplaces.

We use marketplaces as sales channels, always remaining the seller: the goods stay under our control and we set the selling price. This keeps your brand's positioning consistent and protected, across every channel.

We buy your products wholesale and sell them as the official seller: you invoice us, we handle everything else.

Pricing policy

Protected pricing

We keep the price stable and consistent across every channel, with careful repricing: it defends the brand's positioning.

For your brand

No price dumping or erosion. Our repricing defends the brand's positioning and perceived value, consistently across every marketplace.

For buyers

Real competitiveness, built on constant availability, 24-hour delivery and support.

Selective distribution

We decide together where to sell your products

Orderly distribution protects the brand. That's why we agree on channels, countries and rules with you before starting.

Agreed channels

We sell only on the marketplaces and in the countries you approve.

No channel conflict

We respect your distribution network, authorised resellers and any existing exclusivity agreements.

Shared rules

Minimum price, product presentation and listing content: defined together and respected over time.

Product categories

We distribute branded products across the main product categories.

Home & kitchen
Furnishing & décor
Bathroom & plumbing
Tools & hardware
Health & personal care
Sport & cycling
Outdoor & optics
Electronics & audio
Automotive & smart home
Hobby & kids

They trust us

The brands we distribute

Over 100 brands across 13 product categories. We sell them on the main European marketplaces — Amazon, eBay, Kaufland, Allegro and Bol.

Zwilling
Staub
DeWalt
Facom
Roca
Laufen
Nilfisk
ABUS
Mares
Opinel
Nitecore
Blaupunkt
Focal
Koss
Nice
Brother
Singer
Quad Lock
Explore all brands → + over 100 brands distributed, across 13 categories.
Wholesale purchasing

Looking for supplies for your business? Wholesale prices, invoicing and availability on large quantities.

Request a quote →

Have a brand to entrust to us?

Tell us about your brands: we'll reply with a tailored proposal to distribute and protect them on the European marketplaces.

Propose your brand

Looking for supplies for your business? Request a quote →